You might think that the title of this post is a little dramatic, but in terms of what black hat SEO’s are now capable of after the recent Google Penguin update it’s not… We are about to see a war that will see a lot of innocent websites caught in the crossfire.
I first stumbled across the problem last week, a number of clients had seen their website rankings take a massive hit, with some disappearing totally from Google’s index for certain keywords for a brief time.
So first stop was Google’s “Webmaster Tools” page – this tool (if you don’t know) allows you to see several key ranking factors about your website (such as number of inbound links, page titles and descriptions etc) and is a very good start to diagnose ranking problems.
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The usage of web proxies isn’t something new, they have been around for years as a way for web surfers to get around firewall rules in places such as schools and workplaces. The way a web proxy works is quite simple – if you wanted to visit Facebook at work but found that it was blocked by the IT department then you could visit a web proxy and then visit Facebook through it. The company firewall would not detect the connection to Facebook and will let you use it.